Harold Primat is a former professional racing driver and is now an investor in innovative companies that disrupt their industry. Alongside this, Harold is President of Primland where he has run the Primland Racing Experience in association with Audi and Tom Kristensen. He is also a philanthropist with the Foundation Didier et Martine Primat.

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Harold Primat is a former racing driver, having contested the likes of the 24 Hours of Le Mans, Nürburgring 24 Hours and Bathurst 12 Hour.

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